June 12, 2017

Often played but rarely publicized

Have you ever been to Japan to enjoy a live jazz show?

Never? Are you kidding? What? The information on the gigs is offered in Japanese only? ...

Unfortunately, this is almost always true.


(This photo of Sax N Art Jazz Club in Ho Chi Minh City, Vietnam is courtesy of TripAdvisor.)

Few of the jazz clubs in Japan make announcements in English and other foreign languages about the shows they host.

Japan's population, which was in the vicinity of 127 million in 2016, is expected to decrease to 100 million or less in 2050.

On the other hand, about two million non-Japanese live in Japan and more than 20 million people from overseas visited Japan in 2016.

Moreover, the number of the residents and the visitors is on the rise in the lead-up to the 2020 Tokyo Olympics and Paralympics.

Why don't the clubs in Japan and the musicians who play there follow other sectors such as retailing and tourism which are succeeding in treating them as valued customers to try to attract them to their live shows?

In fact, you can scarcely see music lovers from other countries in the audience there.

Japan's jazz show industry may be the one which performs in foreign languages more often but less actively informs the world of their business than any other markets under the sun.

That will no doubt lead to its decline in the aging society with fewer children and the falling population.

posted by Jazz Up Japan at 19:14 on June 12, 2017 JST | miscellaneous thoughts | このブログの読者になる | 更新情報をチェックする